$150
Most 'wool' items I see released these days are comprised almost entirely of plastic (polyester + acrylic blends). The reason is that these man-made fibres are 4x-5x cheaper than wool, but still allow them to charge you a premium price, hoping you won't actually check the tag. Besides the environmental issues of mass-producing plastic garments, they are also just terrible quality.
The goal was to make an item that would last many seasons, both in quality and in style. This can be dressed up or dressed down based on the day or whatever you want. Wear it with a tie and button-up, or rock it with a t-shirt and denim.