The goal of the brand has always been to have something for everyone. What i wear changes so drastically on a daily basis, and i want the brand to reflect that. Tailoring one day, baggy trousers the next, or even just a hoodie and shorts, and I wanted to create a brand that reflected that.
Merino wool is a premium natural fiber prized for its unmatched softness, breathability, and performance. Sourced from Merino sheep, primarily raised in Australia and New Zealand, the wool’s ultrafine fibers create a smooth, non-itch texture that feels gentle against the skin.
Beyond comfort, Merino’s natural properties make it incredibly versatile—it regulates body temperature, wicks moisture, and resists odor, making it ideal for everything from outdoor adventures to everyday wear.
Unlike synthetic materials, Merino is renewable, biodegradable, and temperature-adaptive, keeping you cool in the heat and warm in the cold. Its combination of luxury and technical function has made it a favorite for both high-performance apparel and refined wardrobe essentials.
Napa leather is a high-quality, full-grain leather celebrated for its exceptional softness, suppleness, and luxurious feel. Originating from carefully selected hides, Napa leather undergoes a meticulous tanning and finishing process that preserves the natural grain while enhancing durability and comfort.
Unlike stiffer leathers, it molds easily to the wearer, developing a rich patina over time that adds character and depth. Its smooth texture, subtle luster, and resistance to cracking make it a preferred choice for premium leather goods such as jackets, handbags, and upholstery.
Napa leather combines elegance and practicality, offering both timeless style and long-lasting performance.
Selvedge denim refers to the “self edge” on the end of the fabric, which is a consequence of the machine it was made from; the shuttle loom.
This loom is ultra slow in comparison to its modern counterparts such as the rapier. Shuttle looms are old technology, and most of the shuttle looms in operation, making good quality fabric are from the early 1900s.
So much more time and attention is needed to weave the fabric, leading to the highest quality fabrics you can purchase on the market.
